"Good Stuff: Trucks Bring It" Image Campaign Website Launched
ATA has launched the trucking industry's image campaign website at www.trucksbringit.com. The site, unveiled at the ATA 2004 Management Conference & Exhibition in Las Vegas, is the trucking industry's gateway to obtaining the "Good Stuff: Trucks Bring It" official image campaign logo.
The site was developed to enable users to download the logo and to promote it aggressively on such items as invoices, paychecks, newsletters and company uniforms. The logo has, so far, been creatively used on postage meters, interstate billboards and truck stop menus. The site also sells a variety of "Good Stuff" merchandise such as mud flaps, scale model trucks, tee shirts and an expanding line of products.
You'll find access to all the campaign materials you need at this new website. So get behind the effort and move trucking ahead. It's a great way to show how much you care about the industry and shape a new, modern, positive image for the essential service we provide.